At the Beginning of this project, when i read the brief and took in the required things i had to do for it, my mind exploded with many different ideas and whacky new ways of advertising that have never been done before. Like any brief that i have worked on before, I got all this down onto a single piece of paper and scanned this onto the computer for development. but before any of this, I made sure that I had the necessary information about my target audience and existing branding to make the decisions of developing my designs further and to the point that they look professional and do their job. I did this my researching brands like Starbucks and Amazon and how they have developed their branding over the years. I also researched What my target audience would be like and i found this was challenging because Google is so big and reaches so many people across the world that they do not have a set target audience unlike companies i have looked at and worked for in the past. To get ...
October 2017- December 2017