At the Beginning of this project, when i read the brief and took in the required things i had to do for it, my mind exploded with many different ideas and whacky new ways of advertising that have never been done before. Like any brief that i have worked on before, I got all this down onto a single piece of paper and scanned this onto the computer for development. but before any of this, I made sure that I had the necessary information about my target audience and existing branding to make the decisions of developing my designs further and to the point that they look professional and do their job.
I did this my researching brands like Starbucks and Amazon and how they have developed their branding over the years. I also researched What my target audience would be like and i found this was challenging because Google is so big and reaches so many people across the world that they do not have a set target audience unlike companies i have looked at and worked for in the past. To get around that i found that i would have to re brand google in a way that made it universally liked and appreciated through the people that have used google on a daily basis for a better part of 20 years.
I then began to look at developing my initial scribbles of random ideas. This i did on illustrator and Photoshop and I began by just copying my drawings and re-doing them in digital form. I then developed them by adding and taking things away. This led me to how i creating an animation for a youtube ad. I did this on photoshop and exported it for Youtube. The G on some of the branding has been taken from other designs but i have made the colours more square.
I think that I have done a successful job of re-branding google. My design is not so far from the original logo that people would not recognise it but it gives google a fresh new look that it needed. It is simple and only uses 6 rectangles making it easy to use and put on anything.
I did this my researching brands like Starbucks and Amazon and how they have developed their branding over the years. I also researched What my target audience would be like and i found this was challenging because Google is so big and reaches so many people across the world that they do not have a set target audience unlike companies i have looked at and worked for in the past. To get around that i found that i would have to re brand google in a way that made it universally liked and appreciated through the people that have used google on a daily basis for a better part of 20 years.
I then began to look at developing my initial scribbles of random ideas. This i did on illustrator and Photoshop and I began by just copying my drawings and re-doing them in digital form. I then developed them by adding and taking things away. This led me to how i creating an animation for a youtube ad. I did this on photoshop and exported it for Youtube. The G on some of the branding has been taken from other designs but i have made the colours more square.
I think that I have done a successful job of re-branding google. My design is not so far from the original logo that people would not recognise it but it gives google a fresh new look that it needed. It is simple and only uses 6 rectangles making it easy to use and put on anything.
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