Graphic Design - An investigation of brands and branding

Theories of images and text.  When you are designing advertising for a company you have to think about wether you want to design a clear concise message to your audience or you can leave it open to interpretation. Adverts that have a clear concise message would be Nike, Mcdonalds and mercedes. These have an obvious product and you know what it does and who for. Where as something like this advert below is left for interpretation. I see that the yellow Heart is of a smoker or drinker and that you shouldn't drink or smoke because that is what it does to your heart. Where as the person sitting to my right said that he was confused and thought it was a racial thing rather than a health ad. Adverts like this cause conversation between people like it did between me and the person to the right of me. This is what makes it open for interpretation. Another thing you have to think about is wether you want your visual imagry to be explosive and eye catching or plain and effective. For ...

This is to show the development in the font that I was using for the logo. In the end i chose to go with Helvetica Bold. This is because it was bold and looked like the existing google logo font. I used the shape and colour picker tool in illustrator. I think that i will go with this design because it is so simple and yet everyone will know that it is still google. I also believe that i will have the shapes as the logo on the actual site but on the advertisements, i will have the text over the top. 'google has a new look' I think that this will work because it shows my target market that google has changed but not so much that it is unrecognizable but new and refreshing to see a new design. To have a target market of everyone is hard when you are rebranding a brand that has been loved by everyone. That is why i have chosen to keep the same colour palette.

A billboard idea This was done my selecting an image of google that allowed you to add your own image on top of it. There are websites like deposit photos.com that ask for money to do this but i did not get a subscription for this so i used an image off of google. I then added my own design into the part where the billboard should be. This is how it ended up. To see it bigger, see the next post in which i have displayed my finished products. To make this I used tools like, crop tool, move tool and selection tool.  A website banner ad on a random website. This was a screenshot of a website for a marketing company. To create this i took this image and opened it up in photoshop along with the same image as i had been working on in illustrator and added it on top of the original image. This made it look like an add on a web page.  To make this one i used tools like the move tool and magic wand tool.  Youtube ad banner on a video. On a daily basis, millions use yo...