Amazon
Amazon is an American company that was founded in 1994 by Jeff Bezos in Seattle, Washington. They sell everything from clothing to electronics all online. They offer services like Amazon Prime which allows the customers to get their items delivered the very next day, costing about £10.00 a month, boosting their profits to have a net worth of over $100 billion altogether. Below is a graph of Amazon's age distribution in the US. I think that this is very accurate because the majority of people using Amazon will have grown up using the internet. However their is a constant increase in the elderly using shopping sites like amazon and eBay because it is easier to get things delivered to their door rather than collecting it from the shops.
Their target audience Like google would be anyone from young to old. To cater to these demographics, Amazon has had to have a wide range of products that relate to everyone of their target audience. From electronics to fashion, Amazon makes it that much easier to get what you need, faster and at a wider range of prices. The colours that Amazon use are Orange and black. They use a sans- serif bold font which make the logo easily recognisable and easy to associate to the company.
Comments
Post a Comment