Colour analysis
In the design process, it is natural to do a colour analysis. This is because every colour from Blue to Red will have a different meaning whether it be from subconscious feeling to an obvious connection with something. As an example, below is a colour chart that shows the connotations between the colour spectrum.
I made the above chart using Adobe Illustrator. Now if i apply this to the Google logo.
Google has four colours Green, Blue, Yellow and Red. Red could connote a sense of excitement and green could connote safety and peace. Yellow isn't on the chart but it could evoke a sense of light and warmth. Lastly, Blue is peace, calmness and confidence. I like this because it covers all bases like they do with their Target Audience.
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