Google - Main Competitors

Google 

As many big companies in the world, google has many competitors that they have to establish themselves away from and successfully reel in new consumers everyday. For google these are Bing and Yahoo. Statistically, Google gets 90.22% of visits where as Yahoo gets 2.52% and Bing gets 6.32%. Although these figures are far apart, (Google reigns highest in the world) They still, like any brand, Had to establish what their Niche was or what made them stand out above Yahoo and Bing. In the beginning they were aiming at very few people because of the lack of interest. now their target audience is everybody. Yahoo is one of google's main competitor and in the next post i will explore them in more detail. However, another company, called Amazon is another main competitor and i will also explore and research into them in another post.