The Brief
In an age where everything is continually evolving, brands turn to designers to refresh their image. Starbucks and Pepsi have continually developed their branding, refining the logo several times.
This brief asks you to generate new branding for one of the companies listed.
Your target audience research should heavily inform your design decisions and you should justify any ideas you have in relation to these people.
You must generate a minimum of three items from the second list below to show off your brand and style ideas. In order to pitch your design concept to the client a presentation board should show off your design ideas.
The designs should really reflect the users and the way the customers interact with and feels about the brand. All designs will require an appropriate logo and other promotional items, these should be suitable chosen for the company selected.
Clients-
Airbnb - unique places to stay in 190 countries
Google- The universal search engine
Whatsapp- mobile communication platform
Toms- one for one
ADDIDAS- retro original
Nissan_shift- electric future
Items -
Advert Poster
Web banner
E-shot
Direct mail
Bag
Stationary
Website interface
App interface
Magazine Spread
Packaging
Branding grading
P1 Compare ideas and concepts in art and design work
P2 Investigate ideas generating techniques
P3 Generate and re ne ideas in response to given briefs
P4 Communicate and present ideas and outcomes to different audiences
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
M1 Use the results or purposeful research and investigation to inform own ideas and concepts, demonstrating coherent direction in originating and developing ideas
M2 Demonstrate a considered approach to producing purposeful ideas and solutions in response to briefs, presenting work coherently and effectively
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
D1 Independently analyses and interpret research to generate personal ideas and concepts, applying sophisticated thinking in generating, modifying and synthesising original ideas
D2 Demonstrate an individual and perceptive approach to producing and communicating innovative and engaging work, using sophisticated presentation methods.
P1 Compare ideas and concepts in art and design work
P2 Investigate ideas generating techniques
P3 Generate and re ne ideas in response to given briefs
P4 Communicate and present ideas and outcomes to different audiences
To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:
M1 Use the results or purposeful research and investigation to inform own ideas and concepts, demonstrating coherent direction in originating and developing ideas
M2 Demonstrate a considered approach to producing purposeful ideas and solutions in response to briefs, presenting work coherently and effectively
To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:
D1 Independently analyses and interpret research to generate personal ideas and concepts, applying sophisticated thinking in generating, modifying and synthesising original ideas
D2 Demonstrate an individual and perceptive approach to producing and communicating innovative and engaging work, using sophisticated presentation methods.
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