Target Audience

Target Audience 

It is very important to have a clear understanding of your target audience so that you can understand what they want in terms of style and convenience.  Google's target audience is everybody. This makes this hard but also very easy to create a brand for.

I do think however that it will be very hard to create a mood board for Goggle's target audience, as they have such a broad target audience. Instead, I will look at what the most things search on google are and look at their target audience's. For example, Facebook will be aimed at a broad range of people, but will have to have restrictions on age filters, so they will be over 13 and below 35. This is because anyone over the age of 35 will not have grown up around computers and their benefits. Although 95% of them will be on Facebook, it is more than likely that people under 35 will be on Facebook and use it on a regular basis.

It will be the same for other social media platforms, like; twitter, Instagram, flicker and tumbler. For sites like amazon and eBay, the target audience will be men and women aged 18-25 because online shopping is more convenient and quicker and people in that age bracket will be more likely to shop online than stand in a store.

In my research, i have found that my target audience is wanting and needing things to be so much simpler. In an ever changing world, people need things to be quick, reliable and simple. Google already does quick and reliable things, now i am going to make it simple to be recognized in its design.