Theories of images and text.
When you are designing advertising for a company you have to think about wether you want to design a clear concise message to your audience or you can leave it open to interpretation. Adverts that have a clear concise message would be Nike, Mcdonalds and mercedes. These have an obvious product and you know what it does and who for. Where as something like this advert below is left for interpretation. I see that the yellow Heart is of a smoker or drinker and that you shouldn't drink or smoke because that is what it does to your heart. Where as the person sitting to my right said that he was confused and thought it was a racial thing rather than a health ad. Adverts like this cause conversation between people like it did between me and the person to the right of me. This is what makes it open for interpretation.
There is three terms designers use and know. Logos, Ethos and Pathos. Ehtos is the credibility of your work. is it trustworthy? can your audience trust what they are seeing? Logos is the logic behind your design. Is it reasonable and does it make sense? and Pathos is the emotional impact it has on your audience.
As an example of logos, the apple logo is an apple with a bite taking out of it. The Logos behind this would be the how Issac Newton was sitting under a tree and an apple fell on his head. This was when he discovered Gravity and it was this Eurika moment that made apple how it is today and its whole branding how it is. Right is the Apple Logo.
Semiotics
Semiotics is how signs like traffic lights and fire escapes are easily recognisable without need of explanation. As another example, toilet signs for male and females. No matter where you are in the world, you no which is which. It is an international system that everyone knows. To further this, the sign itself is called the signifier and the actual thing it is indicating is the signified. e.g. the toilet sign = signifier and the toilet = signified.
sources used; linked below
- http://www.signsalad.com/semiotics-explained/
- https://en.wikipedia.org/wiki/Semiotics
When you are designing advertising for a company you have to think about wether you want to design a clear concise message to your audience or you can leave it open to interpretation. Adverts that have a clear concise message would be Nike, Mcdonalds and mercedes. These have an obvious product and you know what it does and who for. Where as something like this advert below is left for interpretation. I see that the yellow Heart is of a smoker or drinker and that you shouldn't drink or smoke because that is what it does to your heart. Where as the person sitting to my right said that he was confused and thought it was a racial thing rather than a health ad. Adverts like this cause conversation between people like it did between me and the person to the right of me. This is what makes it open for interpretation.
Another thing you have to think about is wether you want your visual imagry to be explosive and eye catching or plain and effective. For example, The one next to this is plain but effective yet below is an explosive eye catching one. You need to think of what you want your audience to feel when they see your advertisement.
There is three terms designers use and know. Logos, Ethos and Pathos. Ehtos is the credibility of your work. is it trustworthy? can your audience trust what they are seeing? Logos is the logic behind your design. Is it reasonable and does it make sense? and Pathos is the emotional impact it has on your audience.As an example of logos, the apple logo is an apple with a bite taking out of it. The Logos behind this would be the how Issac Newton was sitting under a tree and an apple fell on his head. This was when he discovered Gravity and it was this Eurika moment that made apple how it is today and its whole branding how it is. Right is the Apple Logo.
Semiotics
Semiotics is how signs like traffic lights and fire escapes are easily recognisable without need of explanation. As another example, toilet signs for male and females. No matter where you are in the world, you no which is which. It is an international system that everyone knows. To further this, the sign itself is called the signifier and the actual thing it is indicating is the signified. e.g. the toilet sign = signifier and the toilet = signified.
sources used; linked below
- http://www.signsalad.com/semiotics-explained/
- https://en.wikipedia.org/wiki/Semiotics
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